Business Planning

  • Business planning, as applied in many international industries, means more than classical ‘feasibility studies’ (which are often accounting focused)
  • In a business plan the focus lies on optimising the project strategy (defining “the right product for the given market” and then developing and summarising the investment case in a systematic manner)
  • Key elements: Market research, strategy & positioning, concept & program, masterplanning (with design partners), budget, phasing, financial feasibility/planning, project implementation and operations planning

Development Advisory

  • Facilitation of key partners (e.g. operators, brands, investors)
  • Project management and planning advisory
  • Operations preparation (marketing, team, organization, know-how transfer)